Good afternoon!
Once again, I'm going to rant for a bit about self-publishing versus traditional publishing, and this time I'm going to focus on the whole point of the writing world:
The readers.
I've spent the last four summers selling my books at local farmers' markets. That might seem odd...okay, it is odd...but when you're self published, you do all your own marketing and for me, renting a booth at a farmers' market makes sense. That's where the people are. (And I've found that people who like locally grown produce also enjoy locally written fiction. Just saying...)
In those four summers (and in the subsequent book clubs, church groups, youth groups, and craft fairs I've booked off of the Farmers' Markets) I've come to realize a very important point: Readers read books.
Duh.
Readers enjoy characters. Readers wait impatiently for the next novel involving a character (Yes, I stood in line for the newest Harry Potter novel...for my kids...right...the kids...). My husband loves, loves, loves all the Harry Bosch novels. We're probably getting Amazon Prime just so he can watch the novels be turned into TV.
Readers enjoy authors. My book shelf is loaded with Joyce Carol Oates. I'm waiting for something, anything, from Billie Letts. If I see that Adriana Trigianni has a new book, or Phillipa Gregory is out with a new book you can bet it's in my Amazon cart that same day.(Yes, I shop for books on Amazon. I'll address that issue in a later blog. Let's field one rant at a time.) My dad likes Janet Oke, as did my grandmother.
Readers enjoy time periods. I'm drawn to novels set around the American Civil War or World War II. Lately, I've been looking for World War I material. I know a whole group of readers who zero in on the Tudor period. Others prefer to read about a time in the distant future.
Readers enjoy genres. My father reads all things political. I'm not sure why...those books just make him angry, but there you have it. I have a friend who will read any and all biographies. I know someone who will read anything and everything regarding horror based. My daughter likes books written by comedians.
What's missing from that list? What don't readers care about?
Readers don't care about publishers.
Here's reality: Traditional publishers make publishing about them: What, in their mind, sells. That's why we had a wave of vampire books coming out after Twilight was published. Publishers said, "Hey, Vampires sell. Let's publish." Well, vampires got tired pretty quickly. That didn't stop publishing companies from dumping more vampires on us, though. And, in a market already glutted with books and with publishers busy publishing vampires...what didn't break above the waters?
Indie thinkers. Original voices. Compelling books that are entertaining even if they aren't on trend at the moment.
This is why we self publish. We authors, we are storytellers. We tell stories. We need to get our stories to the audience, to the reader. But, if left to traditional publishing, anything that doesn't instantly scream "BEST SELLER" to some low level manuscript reader will never swim through the slush. It gets dumped. And it gets dumped, hard, with a two line email...or no response at all to the author.
Readers want good stories. Those "scandal of the moment" books will always be around, as will autobiographies of celebrities (the more readable ones are actually written by a ghost writer). But when a reader picks up a book, the first thing on his or her mind is to read something that is going to grab their interest. And guess what? The publisher imprint on the spine of the book is the LAST THING a reader cares about.
Sincere forever, writers write. It's what we do. Storytellers find an audience and tell stories. And now, thanks to the tools available to us, we as authors can go forth and get our stories out there
without the aid (or obstruction) of traditional publishing houses.
Because, in the end, it's about entertaining the reader. It's about informing the reader. It's about connecting with the reader.
At least, it should be.